DELETE YOUR COMMENTS (when it matters)

This is a friendly reminder to everyone that negative comments like this lose you 💸💸💸.

I happen to be in the market for some crazy pants and was seconds away from impulse buying these pants when I checked the comments and immediately put my money back in my wallet.

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Now, this isn't to say that all negative comments detract from sales; sometimes controversy actually helps you on Meta/TikTok (one of my client's top-performing ads has a bunch of negative comments because people don't like how the model applies her lipstick 🙄), but when the negative comments are about the buying experience or quality of the product, then you're definitely about to lose money.